Intro
Carbmee empowers organizations worldwide to systematically measure, manage, and reduce their carbon footprint. Backed by a recent €20M Series A funding from top VCs, we are one of the fastest-growing companies in European tech with offices in Berlin and Munich - proud to be at the forefront of climate innovation. Our platform leverages AI with millions of transactional data points to help enterprise customers tackle their most complex emissions challenges - far beyond compliance.
We're seeking a strategic and driven Product Marketing Manager (all genders) in Berlin, Munich, or remotely within Germany to lead our product and customer marketing efforts and play a vital role in advancing our mission.
Your Mission - Be the champion of our product’s voice and the customer’s journey, creating seamless, value-driven, and impactful customer experiences across every stage of the lifecycle.
Your Role - As a Product Marketing Manager, you will play a critical role in shaping and executing a product marketing strategy that serves both new customer acquisition and the ongoing success of existing customers. Your focus will be on creating engaging narratives and strategies that drive customer advocacy, retention, and growth. Collaborating closely with Product, Sales, Customer Success, and Field Marketing teams, you will ensure that Carbmee's solutions are effectively positioned and that our customers remain at the heart of every marketing effort. Through your work, you will help establish Carbmee as a trusted leader in the decarbonization industry.
Sounds exciting? Then apply below and join us on our mission to achieve net-zero!
Your tasks
Product Launches and Product Messaging
Create impactful sales enablement resources, including product guides, case studies, and customer success stories, to support revenue growth and align with go-to-market strategies
Design onboarding materials and programs for Sales and SDR teams to ensure deep understanding of Carbmee’s product offerings, customer personas, and market positioning
Collaborate with Field Marketing to plan and execute customer-focused events, campaigns and personalized engagement strategies that strengthen customer relationships and drive loyalty
Sales Enablement and GTM Campaigns
Create targeted sales enablement materials, including product guides, case studies, customer testimonials, and onboarding content for Sales and SDR teams that align with go-to-market strategies and drive revenue growth
Design and implement a comprehensive onboarding program for new Sales and SDR hires, including materials that familiarize them with Carbmee’s offerings, customer personas, market positioning, and competitive landscape
Collaborate with Field Marketing to plan and execute impactful customer expansion campaigns and personalized “surprise and delight” initiatives to strengthen customer loyalty
Customer Expansion and Education
Partner with Customer Success and Experience teams to enhance the customer journey, ensuring clear messaging and strong engagement at every touchpoint
Support initiatives like the Carbmee Academy, developing educational content that empowers customers to maximize the value of our solutions
Drive the growth of Carbmee’s Customer Advisory Board and Decarbonization Council, fostering a strong community of advocates around our mission
Ensure that customer feedback is systematically collected and relayed to Product and Marketing teams to influence meaningful product improvements
Your profile
- First experience in either Product Marketing or Revenue Marketing, ideally within a B2B SaaS environment
Proven experience in executing GTM strategies, crafting impactful messaging for complex solutions, and conducting effective market research
Strong communication skills and a talent for simplifying complex concepts for customers and stakeholders
Comfortable engaging with customers directly, and open to occasional business travel to build relationships and gain market insights
Fluency in English; German is a plus
Excellent organizational and prioritization skills to manage tasks and projects individually
Positive, open-minded, and creative personality with a proactive approach and a self-driven work attitude
A supportive team player with a strong work ethic, eager to learn and work independently as well as in a team environment
You are passionate about business sustainability, carbon emissions management, and decarbonisation strategy development in alignment with Carbmee’s mission and vision
You work well in diverse, hybrid teams and you are excited to join our international team either in Berlin, Munich, or remotely in Germany
Don't feel like you meet all the criteria? We get it: confidence can sometimes hold us back from applying for a job. We'll let you in on a little secret: there's no such thing as a 'perfect' candidate. Carbmee is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work on a Monday morning.
About us
Carbmee GmbH was founded in early 2021 with the goal of helping businesses report, reduce and manage their carbon emissions. The Environmental Intelligence System, carbmee EIS™ is a purpose-built carbon management platform for enterprises with complex supply chains. The platform is compliant with all international standards and is capable of automated and holistic calculation of carbon footprints on a product, company, and supply chain level. Read more about us at https://www.carbmee.com/
